Challenge:Teligistics, a telecom cost management company, struggled to generate consistent, high-quality leads using their in-house sales team. Their lead generation process was inefficient, and their pipeline was not robust enough to sustain growth. Solution:They partnered with Intelemark to implement a B2B lead generation calling campaign. The strategy focused on: Refining corporate messaging and branding. Highlighting their unique value proposition. Developing a targeted action plan to engage prospects effectively. Results:The campaign resulted in a400% increase in leads, filling their sales pipeline with qualified prospects. This success was attributed to a well-executed calling campaign that connected with the right audience and conveyed Teligistics' value effectively​ Case Study 2: Intent91 – Leveraging Facebook Ads for Lead Growth Challenge:Intent91, a UK-based personal training company, faced stiff competition in an oversaturated fitness market. With limited funds, they needed a cost-effective way to generate leads and differentiate themselves from competitors. Solution:They invested just €51.07 in Facebook Ads and adopted a lead-first strategy by: Using the "Learn More" CTA button, which resonated with their audience. Sharing customer testimonial videos that built trust and showcased results. Listening to audience feedback through social media to refine their messaging. Results:This approach led to significant engagement and conversions. The "Learn More" button outperformed other CTAs, while video testimonials proved highly effective in building credibility. Intent91 successfully generated more leads by prioritizing educational content over pushy sales tactics​ Case Study 3: Cornerstone OnDemand – Multi-Channel Marketing Success Challenge:Cornerstone OnDemand, an HR tech company, sought to enhance brand awareness and generate more leads after realizing their digital marketing strategy was underperforming. Solution:They partnered with a digital marketing agency to execute a multi-channel marketing campaign that: Focused on Google, LinkedIn, Drift, and Demand base as primary channels. Included programmatic ad campaigns and consistent investment across platforms. Leveraged internal and external teams for execution. Results:The campaign delivered impressive results: 2,837 MQLs (Marketing Qualified Leads). A 25% conversion rate. 189 closed-won deals, resulting in a 274% ROI. LinkedIn emerged as the most effective channel, contributing 937 qualified leads